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Marketing research: an international approach/ Marcus J. Schmidt and Svend, Hollensen

By: Contributor(s): Material type: TextPublication details: New Delhi: Pearson, 2007.Description: 629 p. ill. 24 cmISBN:
  • 8131715191
Subject(s): DDC classification:
  • 381.072 SCH/M
Contents:
1. Globalization of markets and international marketing research 2. Online and other secondary data sources 3. Observational and tracking methods 4. Focus Groups 5. Other qualitative research methods 6. Measurement and scaling 7. Survey and questionnaire design 8. Quantitative models in marketing 9. Analysis of variance and multiple regression 10. Discriminant analysis and logistic regression 11. Profiling customers factor analysis 12. Cluster analysis and segmentation of customers 13. Positioning the product MDS 14. Systematic product development conjoint analysis 15. Advance methods for categorization CHAID and latent class analysis 16. Several dependent variables canonical correlation and structural equation modelling 17. Data mining 18. Putting it all together an international marketing information system
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Central Library, Sikkim University General Book Section 381.072 SCH/M (Browse shelf(Opens below)) Available P18832
Total holds: 0

1. Globalization of markets and international marketing research

2. Online and other secondary data sources

3. Observational and tracking methods

4. Focus Groups

5. Other qualitative research methods

6. Measurement and scaling

7. Survey and questionnaire design

8. Quantitative models in marketing

9. Analysis of variance and multiple regression

10. Discriminant analysis and logistic regression

11. Profiling customers factor analysis

12. Cluster analysis and segmentation of customers

13. Positioning the product MDS

14. Systematic product development conjoint analysis

15. Advance methods for categorization CHAID and latent class analysis

16. Several dependent variables canonical correlation and structural equation modelling

17. Data mining

18. Putting it all together an international marketing information system

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